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    Integrated Advertising Campaign for Sherwin Williams Paint. Student spec work.
The Problem
Picking paint can be massively overwhelming. With so many choices where do you begin?
The Insight
There are a seemingly infinite amount of colors to choose from, and every color makes you feel a different way.
The Idea
Wouldn’t shopping for paint be easier if you could shop by how you want each room to feel?
New labels identify each color with a feeling.
Social media post directs to microsite.
Microsite evaluates and gives recommendations.
Pinterest boards organize painted rooms by feeling.
Each board uses rooms with SW paint.
Banner ad directs to ecommerce website.
Accompanying Social Media Campaign.
In Store Experience : Chromatherapists/Kiosk
Trained ”Chromatherapists” assist in finding the paint that will make your room feel the way you want.