Mercedes-Benz A-Class
🗓️ 2013 🎨 Visual Design ▶️ Animation
This brief from Mercedes-Benz was to present the new A-Class to younger drivers. Mercedes was seen your uncle's car - boring and old-fashioned. The new A-class is different. It's young and hip. A rebel of sorts, breaking out of your preconceived notions about the brand. We built on that 'breaking out' idea and came up with a campaign that was unexpected and memorable.
YouTube Mimicry
This micro-site takes the user by surprise as the car comes crashing out of the video and takes over the whole page.
Rich Media
Interactive ads were also produced that utilizes the same concept of breaking out.
