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This outdoor campaign for the New York Lottery conveys the notion of spectacular wealth with custom art deco typography and illustration. Each execution features a different art deco style, inspired by the monuments of New York City art deco architecture; Rockefeller Center, the Empire State Building, and the Chrysler Building.
Client: NY Lottery
Role: Typography, Design, Illustration
Art Direction: Sam Shepherd, James Tucker
3D: Toby & Pete