In conjunction with Singapore Cancer Society (SCS) to raise awareness on Gastric Cancer. 

One of the main reason gastric cancer arise is the cause of eating too much processed food such as sausages, canned food and snacks. Canned food are very accessible in all grocery shops and it is one of the cheapest products in the store. 

I decided to illustrate canned beans as it looks similar to stomach. I put a twist by changing the branding to "Gastric Cancer" and the visuals to a pile of stomachs. Therefore, by creating this visual - it creates a contradiction between cheap food that is now replaceable at a life suffering cost. Hence, the headline "Replaceable at a cost."