Featuring retired seniors showcasing their creativity and fulfilling their life goals.
Retirees, including ex bankers, ex-entrepreneurs, ex-educators, ex-engineers, Superstar after retirement ad campaign and other professionals, are seen unleashing their talents like singing or dancing and attempting to live their second innings with utmost importance and zeal. The music video was created entirely by 11 senior citizens after going through multiple workshops with mentors from Bollywood. The team's collective efforts for 37 days and more than 450 hours have resulted in this music video.
National Creative Director- Prajato GuhaThakurta
Associate Creative Directors- Ankit Pathak, Satyajeet More
