BULLRIDER
Brand Strategy & Narrative, Visual Identity, Creative Direction, Packaging Design, Digital Design, Brand Guidelines
Brand Strategy & Narrative, Visual Identity, Creative Direction, Packaging Design, Digital Design, Brand Guidelines
Rebrand of Bullrider, a cannabis lifestyle brand and retail experience co-founded by the Grammy award-winning producer behind Drake's signature sounds, Noah 40 Shebib.
Bullrider is named after the Afghani Bullrider strain, known for its rehabilitative and creative effects, as well as history with activists, artists, and musicians alike since 2004. Noah found freedom in the strain that allowed him to continue his craft, and sought to bring the experience to the masses. Our design team worked intimately with the co-founders to bring their true vision and culture to life.
Bullrider is named after the Afghani Bullrider strain, known for its rehabilitative and creative effects, as well as history with activists, artists, and musicians alike since 2004. Noah found freedom in the strain that allowed him to continue his craft, and sought to bring the experience to the masses. Our design team worked intimately with the co-founders to bring their true vision and culture to life.
