Qualcomm engaged Immersive Youth Marketing to provide consumer insights for their top 50 product innovation engineers in order to gain a better understanding of influential tween, teen, and young adult consumers. An ecosystem was needed where engaged youth and Qualcomm engineers could feel comfortable and open up lines of communication about technology use, behaviors, and consumer product wants and needs. I was responsible for the art direction and graphic design work creating posters introducing the young participating consumers, and collateral materials to be used during presentations that all reflected Qualcomm’s existing visual language. As a result, youth insights informed product development for top 50 engineers at the cutting edge wireless technology company.