Flavor
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    Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it … Read More
    Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms. Read Less
    Published:
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FLAVOR
3,400 branded cigarettes on wood panel
24 x 48 inches
Private Collection
 
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This piece was created using over 3,400 cigarettes that spell the word flavor.
The cigarettes are half smoked showing the nicotine in them.
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Exhibited at The Museum for the Printing Arts Leipzig, Germany &
MDC Museum of Art + Design, U.S.A
Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.

This piece was created using over 3,400 cigarettes that spell the word flavor. The cigarettes are half smoked showing the nicotine in them; in total, this piece has a size of 24" H x 48" W. Flavor was born to criticize the cigarette industries for marketing products that are detrimental to people's health and to expose the deceitful nature of advertising by turning companies' messages into their opposite of their marketing objective.
 
 
 
Flavor was Exhibited at The Museum for the Printing Arts Leipzig, Germany as part of their Exhibition
“Typography in Contemporary Art” 

The ambition of this exhibition project is to show the omnipresent existence of lettering in daily life and its influence on public perception. Typography and lettering in context of art opens quite a new perspective to the topic - for laymen, art connoisseurs, as well as professionals in graphic design.