Vabel is a property development company that prides itself on creating the most exclusive and luxurious developments in London. Unlike many other developers they are design-led and have a strong emphasis on attention to detail and aftercare of their clients once the exchange on the property has been made.
The brief was to redesign their current brand identity and to create a brand and marketing for a development in Clerkenwell, London. I contributed to this as part of a team, credit is shared with Russell Pearce, Amy Wallace and Marc Grahame of DPP Agency.
Vabel company website:
Below: Logotype for the development
Below: Pre-purchase "teaser pack" for those who sign up to the mailing list on the holding page of the website. The artwork inside contains information about the area and the build
The brochure comes as a box of six, each one focussing on a differing aspect of the development.
After care iPad application. This acts as an after-purchase concierge for the user.
Below: After-purchase gifts to help the custome to feel comfortable and furnish their new home.