The first thing that came to mind when I was given the chance to create the packaging for Casablanca Homme eau de toilette was the current neon and cheery color trends. The brilliant colors of orange, yellow, red, and other colors whose primary function is to draw attention merge flawlessly with the electric blue background and leafy green shade. This package tries to evoke in potential customers the atmosphere of young people's lives during the pandemic as they struggle to adopt new routines, or what is known as the "New Normal." Stuck at home with their favorite books, laptops, and music, caring for their monstera plant, and even taking their adorable pets for walks. Casablanca Homme strives to provide a relatable feel to every prospective customer who sets their sights on the perfume rack in their favorite shop, hoping to be chosen and make it their new favorite eau de toilette brand.
