BORN SOFT BRANDING
APPROACH: Designed a business/service that has characteristics of a laundromat as well as keeping it playful and light-hearted for the daycare by utilizing soft fonts and pastel color.
NAME BRAINSTORM
VARIATIONS
MOCKUP
APPROACH: At first I was deciding between making this a very minimalistic, fancy laundromat. However, after discussions, I decided to lean into the playful side and include doodles on the building wall to make the business more welcoming to the children going to the daycare.
