Esl Italy - Branding Esports Arena & Live Event

For ESL Italy we created a brand for all the season 2022 live events.​​​​​​​

Through an intense creative effort and the definition of the goals with the client, we designed Esports Arena logo and all the event assets, the broadcast graphics, the 3D intro, and social media visual assets. ESL felt the neon was the best feature to express the concept of a new bright start of the live events.

We designed the tunnel and the arena we used in the 3D intro letting ourselves be inspired by the material textures of steel and concrete, imagining a fantastic and futuristic world where game is king. 

The broadcast assets, the backgrounds, lower thirds and logo animations all recall the neon and futuristic theme. 

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Esl Italy - Branding Esports Arena & Live Event