UPROOT FESTIVAL
Uproot Festival is the golden opportunity for people to reconnect with one another after being separated during the quarantine COVID-19 measures.
The festival is also in alliance with the Singapore Food Agency to promote the Growing Local 30 by 30 scheme, whereby Singapore aims to grow 30% of our food produce locally by 2030. In order to achieve this goal, Uproot believes it starts with the citizens.
It is designed to merge art with urban farming, allowing them to express their hidden artistic abilities while learning about how to grow their own produce and save money on groceries along with supporting local produce.
The festival is also in alliance with the Singapore Food Agency to promote the Growing Local 30 by 30 scheme, whereby Singapore aims to grow 30% of our food produce locally by 2030. In order to achieve this goal, Uproot believes it starts with the citizens.
It is designed to merge art with urban farming, allowing them to express their hidden artistic abilities while learning about how to grow their own produce and save money on groceries along with supporting local produce.
DELIVERABLES:
❋ 4 A3 sized posters
❋ Recyclable paper bag
❋ Event guide
❋ Event pass (onion, peelable layers)
❋ Quick guide to urban farming at home
❋ Mystery seed set: 3 packets of seeds
❋ Pack of Uproot stickers
❋ 4 A3 sized posters
❋ Recyclable paper bag
❋ Event guide
❋ Event pass (onion, peelable layers)
❋ Quick guide to urban farming at home
❋ Mystery seed set: 3 packets of seeds
❋ Pack of Uproot stickers
Done in 2021
Procreate, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
