Maky Cosmetics - Brand Identity + Guidelines

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MAKY was born with the idea to deliver customizable beauty boxes for young women who are looking for good quality, style, and most importantly, a personalized service.

BRIEF: MAKY needed a visual identity that could stand out from the common makeup brand and bring modernity for a Millennial audience.

APPROACH: The logo needed to be simple, modern and recognizable. Our goal was to differentiate ourselves from the stereotypical cosmetic brand. The square represents our customizable box along with a trace of stars that symbolize the magic that comes out of it.