Czech Design CableTie
For our semester with Czech Design, we decided to focus on improving the customer experience and flow of their showroom in Prague. For me, this meant improving the visibility and accessibility of information and products within the space. Taking a look into the space led me to create a cable based system that took advantage of the previously unused window and wall space. To create a unique ecosystem of CableTies for the store was a priority, as a business of Czech Design’s stature deserves a unique experience. This lead to the creation of the CableTie Clip, the CableTie Hook, and the CableTie Product Holder.
