As associate creative director, my team designed, produced and fabricated all the secondary provisioning [hang-tags, decorative signage and displays, etc.] that dressed this real-time pop-up store, I was responsible for the output of large format pieces, intricate hand-cut foam-core elements and custom-cut "throwback" props. This ganster-era environment in Chelsea, NYC was almost literally a movie set in it's attention to detail and scope in order to promote the popular TNT mini-series "Mob City".
Video courtesy: Jin Park - https://vimeo.com/user24334663
