The goal was to create a print ad for one product from a favorite brand. The ad should be illustrated, mostly hand-done, and the only photography be of the product.
Facsinated with KSNY’s whimsical identity, their wordplay is present to highlight the diversity of their "2 Park Avenue Beau" bag, which is "the perfect companion to tote around town." The illustration style is inspired from the quick ink sketches of fashion designers. The ad strips away from the highly-saturated photographs that are typical among luxury brand advertisements to showcase what is important: their statement-making perfection of a handbag, and how diverse the shape of the front-pocket bow can be... With a little perspective.
Spread:
"out on the town with my beau" page:
"toast of the town" page:
Application:
