These we're 5 original designs of a new logo & businesscard for Wendy Piersma of Smile it forward, who with her writing aims at connecting people. She wanted a simple and clean design that was above all also playfull. Therefore I chose to keep the overall layout and typography clean and simple, and the logo more playful. The logo is very human and playfull and Wendy liked it from the start. The first design is the one she has chosen. I really enjoyed working on this project because Wendy her work is in spirit very close to mine. I felt free in the creation thereof.
