Design Narrative: 

Theia’s Eyeglasses is a top of the line eyeglasses company that is 100% environmentally and cost-friendly. This brand was designed to help people have an affordable and stylish options for eyeglasses, with slick and clean designs, as well as, sturdy and reliable materials. Unlike other companies and manufactorer’s, this brand uses environmentally friendly and reusable materials. This brand is reasonable, affordable, and is dedicated to the customer and what they need to see the world around them.

To be able to see what is stylish for eyeglasses, it was decided to go for bright, dark, and even dulled out elements for each, which in turn represent the designs of the glasses. Red is a very stylish and stand out color, it immediately draws someone's attention, and the black elements help to balance it. For the Black and Gray pattern, most don't like flashy but go for a more modern design, so something dulled out and lull helped solve that issue. For the last box, for glasses black is the standard color, but to make it pop more for say someone to spice it up or a child picked them out than the rainbow circles would solve the issue of have no fun options for kids or such.

The size of the box was to have it fit a stand glasses case, and was much larger in the original design, however, once sized down and made to fit more the frames themselves in a cloth case (which was used above), than the size and portability issues was solved as well. The shape was to help differentiate this brand from others, as everyone uses a standard rounded glasses case, nothing that screams different. So a trapezoid shape was chosen in hopes of having an "WoW!!" factor.

With this design the goal was to stand out and be different from brands such as Gucci or Oakly's, not only with the glasses unique form of case/ box, but more so the "how" necessary to get them affordably.