The challenge
Coach-Personal Mentor helping
people find success, happiness
and deep purpose in life!
James Fox lives in Alexandria in the United States, with a professional coaching certificate from the American University and extensive experience in the field, James aims to reimagine people's lives. His work is focused on coaching for all of life's struggles and transitions. The challenge for this project is the creation of a sophisticated, grounded and timeless brand. A strong visual identity to accurately represent the brand, making evident its purpose of reimagining and transforming people's lives.
The solution
A timeless brand with an
identity that inspires
and transforms.
As a solution, MIdlife Coach identity includes the necessary elements to be a sophisticated, grounded and timeless brand while standing out from its competitors. A brand with the potential to become a reference in the coaching market, conveying the necessary professionalism and sophistication to talk to the target audience efficiently. It is a sober but inspired identity. Modern but cozy. Grounded but elegant. This balance of concepts reinforces what James Fox is: human, inspiring and transformative.
