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    For this project I took upon wanting to create specifically a new logo design for gaming journalist site 'The Koalition', a online site featuring… Read More
    For this project I took upon wanting to create specifically a new logo design for gaming journalist site 'The Koalition', a online site featuring an exclusive club of video game journalists, personalities, and enthusiasts. After looking at examples of similar businesses and having a chance to know the owners and employees of the brand, I wanted to create a design that suited the personality of who Koalition are, custom designing a written logo giving it a more bolder and clean statement to the name and slogan. An alternative design was made as a means for personal merchandise and/or a replacement use for the first design. "I'm That Koalition Kinda Guy" is not only an inside joke amongst Koalition members, but a running theme made up with the idea that Koalition thrives on having a close community of readers and fans of their product and written articles, and as the brand expands on readers and connections, becoming a Koalition guy makes it seem all the more exclusive. Colours are for now black and white, with an open option to change preferred choices of colours. Along with that, designs of a Magazine as well as a Newsstand app were made as personal enjoyments of how Koalition could apply themselves to the industry. A clean outcome is what I was looking towards layout wise. Read Less
    Published:
Original
Redesign
Final
Final Alternative
Running Theme
Multiple Branding
Brand Design Outcome on Website & Magazine Layout
Magazine Layout
Magazine App Layout