Type, iIllustrations, type lockups, patterns, and all sorts of graphic elements created for Hot Wheels consumer
product style guide. Diving into a sketchbook of a young hot wheels fan, the main focus of this campaign
was to capture the energy and wild imagination of new Hot Wheels Brand image. The graphics created can
be easily applied to clothing, helmets, lunch boxes and even the 2012 Hot Wheels Monster Truck!
product style guide. Diving into a sketchbook of a young hot wheels fan, the main focus of this campaign
was to capture the energy and wild imagination of new Hot Wheels Brand image. The graphics created can
be easily applied to clothing, helmets, lunch boxes and even the 2012 Hot Wheels Monster Truck!
Work completed wile working at Pilot Studio
