Evas is a pioneer in the education industry, specializing in English language training and British study abroad counseling in An Giang. With the desire to renew the brand image after a period of operation, Evas came to Tree for unique solutions to help improve the brand image, increase brand recognition, and support the system development in the future. Evas is not just a specialized training center in An Giang, but will be a system of Europe-Vietnam-Australia International Schools, which operates based on the core values of "wholeheartedness" and "wisdom", in order to improve English language proficiency for learners while increasing the opportunities to study abroad and attend international associate programs.
Challenges
As a pioneer in the field of foreign language training in An Giang, Evas offers a full range of training programs for a variety of learners, from kindergarten to adulthood, working people or even IELTS, TOEIC courses. Such diversity in ages is considered a challenging topic for Tree Creative in the design of Evas’s brand identity.
Solutions
The selection of a logo with stylized letters in combination with an icon helps increase brand recognition as well as ensure good brand protection. The logo is inspired by the Star symbol, which represents a spirit of solidarity and development, and is made up of the stylized "e" which is the symbol of “Speak” – a key aspect in the language industry. The stylized "e" letters in the logo helps deliver the spirit of the brand: dynamic, youthful, creative and especially the quality and friendly learning environment at Evas.
Enthusiasm and a spirit of inquisitiveness are the two outstanding features when it comes to knowledge and education, therefore, Tree has chosen the red as the key color for the brand, which also symbolizes the fiery spirit, the enthusiasm, and the will towards achieving goals of the learners. The use of this color will create a positive psychological effect and impressions on those who are looking at it. In addition, to make a difference for the ages, Tree has also developed a variant of the logo with a combination of various colors specifically for children, which makes ease in the use of the brand for each program.
Achievements
As a result of the cooperation with Tree Creative in the rebranding project, Evas has now owned a brand identity with various logos that help clearly distinguish each range of age, thus contributing to the best delivery of the brand image. With this brand identity, Evas can easily visualize the practical applications of the logo, facilitating the maximum support in the branding development and process in the future.
