Castrol 'Rabbit Hole'
Motion Graphics
Castrol 
'Rabbit Hole' 

This is a story of power. The anticipation of watching a rocket launch; the earth-shaking rumbles before it blasts into space. The feeling of revving your engine before a race, waiting for the green light.

Using a mix of 3D and 2D Digital techniques we created a psychedelic world that reflects what Castrol Oil can do for your vehicle. Looking at the heritage of the brand, we referenced moments in Castrol’s history to visualize the moment of calm before the untapped potential is unleashed. Castrol's "Icons of Power" lead us on a journey speeding down the rabbit hole, shifting gears as the world warps around us in a vortex of energy. We weave between piston-crackling electricity, straight into the eye of the story to embody the power of the product.
“It was important to ground our Icons of Power in reality, while also connecting them to the surrounding psychedelic world. Using reflective materials on our accurate/realistic/photo-real 3D models let us seamlessly merge the cel animation and 3D models, allowing the Icons of Power to interact with the vibrant, hand-drawn animation as it was mirrored off their contours.”
Process 
“We wanted to capture the thrill of slamming your foot on the gas and tearing down an empty highway; the anticipation of shifting gears as you accelerate.”
Design & Animation: Scholar 
Creative Director: Will Campbell
Art Directors: Alex Bernas, Michael Cafarelli, Wu Hyun Lew
Managing Director/ Executive Producer: Anne Skopas
Executive Producer: Kate Aspell
Head of Production: Nakia Cooper
Senior Producer: Andrew Rindlaub
Designers: Ana Chang, Danni Fisher-Shin, Zach Herdman, Irma Hasanic, Madison Kelly, Susie Scheer, Amy Wallace, Kyle Fewell
Cel Animators: Alex Bernas, Olivia Blanc, Lyuben Dimitrov, Michael Relth, Julia Simas
3D Lead: Tim Hayward
3D Generalists: Michael Cafarelli, Vin Kim, Jay Kim, Jeffrey ‘Jip’ Jeong
Model/Texture Artist: David Martin
3D Animators: Han Hu, Stephen van Wyk, Sarah Wolfe
Compositors: Sam Bachman, Jeffrey ‘Jip’ Jeong
Storyboards: Fred Fassberger
Editor: Sam Bachman
Castrol 'Rabbit Hole'
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Multiple Owners
Scholar ™