The brief
I was asked by SCEE to produce a bespoke printed mailer for the opening of their event space 3Rooms in East London for the launch of the PlayStation 3.
I was asked by SCEE to produce a bespoke printed mailer for the opening of their event space 3Rooms in East London for the launch of the PlayStation 3.
The execution
Working with SCEE I produced an illustration using elements from the event space. As the 3Rooms event space was multi-floored I wanted to get this across in the print.
Working with SCEE I produced an illustration using elements from the event space. As the 3Rooms event space was multi-floored I wanted to get this across in the print.
The results
I created a 3D lenticular finish that when printed gave a multi layered effect, making the user feel as if they could climb inside the printed mailer.
I created a 3D lenticular finish that when printed gave a multi layered effect, making the user feel as if they could climb inside the printed mailer.
