GROOTS RESTAURANT
- Brand Identity -
OWNER: Dennis Rasmussen
THE COMPANY: Groots is a healthy-eating concept restaurant that specializes in salad bowls, sandwiches, and Danish delicacies. They're looking for folks between the ages of 16 and 45 who have a moderate income and are interested in living a healthy lifestyle.
THE PROBLEM: The owner required a unified brand identity that placed a greater emphasis on the meals they serve and the advantages that came with it.
THE PROBLEM: The owner required a unified brand identity that placed a greater emphasis on the meals they serve and the advantages that came with it.
The Process: I began the process by putting together more logo design options for the restaurant, based on what they already had. I wanted the concepts to be meaningful, so I made minor changes to the fonts and explained my reasoning. We ultimately chose the last concept, which you can see here.
We continued by signing off on the logo design, and I began developing all of the restaurant's stationery, including menus, promotional flyers, loyalty cards, and stickers.
I used imagery of the actual salad bowls, sandwiches, and desserts that are served at the restaurant in the
process of making all of the above. Because of its realism, I feel this helps the restaurant appeal to a wider audience. It also aids the customer in properly setting their expectations.
THANK YOU FOR WATCHING!
