Project: Tylko. Type01 Sideboard.
Music & Sound re-design by f r a g m e n t s.
Original: https://www.behance.net/gallery/129180631/Tylko-Type01-Sideboard

The story:

The plot of short Tylko ad is centered around an ordinary apartment. 

Nothing unusual so far. Miracles begin when the objects inhabiting it (wall poster, drawers, analog amplifier, stack of magazines, etc) come to life as if by magic, and the main character, the modular "Tylko Sideboard" expands itself, expanding the surrounding room. 

Approach:

The apartment where action takes place is filled with bright sunlight. Light colors are all around, location carries a sensation of lightness and grace. That's why the lounge genre was chosen as musical reference. This also defined the instruments used in the arrangement: silk timbres of digital pianos, warm analog delays, slightly detuned synths and hybrid (electronic and acoustic) drum kits. Soft touches of sound design complement the overall sound picture without drawing too much attention.

Bonus: Behind the scenes.

Thanks for watching!