Opeyemi Ajimati's profile

Bitchain - Cryptocurrency app

BITCHAIN - Cryptocurrency trading app
Bitchain as a crypto wallet management app is birthed in response to the wide adoption of cryptocurrency — as an investment tool and a regular payment method by a rising number of people.
Project Overview
Bitchain aims to help users make smarter and better financial decisions by leveraging superb user interface and experience to enable users transact and manage cryptocurrency in an easy and secure way.
The Problem
An initial exploration of numerous cryptocurrency wallet applications disclosed a common issue: a significant lack of intuitiveness and ease of use. It became clear that the majority of these apps catered mainly to those who were already well-versed in the crypto world. The problem thus presented itself - how could we create an inclusive app that effectively addresses questions like: "Can a user complete an end-to-end transaction with minimal steps?", "Are the essential product features readily accessible?", and "Does the app clearly convey its functionality to new users at first glance?" Additionally, it was crucial to streamline the intricate processes involved in exchanging one cryptocurrency for another, thereby optimizing investment returns.
The Goal
Bitchain aims to tackle these challenges by refining key user touchpoints, such as the onboarding experience, transaction flows, and wallet management. Given the accelerating adoption of cryptocurrency and its potential to reshape economic and social systems, there is a need to demystify cryptocurrency as an investment tool and payment method. Aligning with the principles of decentralization, our focus was to create an elegant, modern, yet potent design solution.
This case study documents the journey of employing design thinking to create a viable design solution for Bitchain. The aim was to make trading decisions and long-term engagement with the app as delightful and smooth as possible.
Research
To begin, I carried out detailed competitive analysis and user research to gather insights about the current market and user needs. Using surveys and interviews, I focused on understanding user habits regarding cryptocurrency transactions, their security concerns, and opinions on the viability of cryptocurrency. Additionally, I delved into user reviews of existing crypto wallet apps on Google Play and iTunes, which proved to be an insightful source of user feedback on existing products.
User Interview
Affinity Mapping
After conducting user interviews and surveys, I organized the data using Affinity Mapping. This allowed me to group similar ideas and observations together, making it easier to identify patterns and trends.
Data Collection: After the interviews and surveys, I transcribed all the feedback onto individual sticky notes.
Clustering: I then sorted the sticky notes based on commonalities and patterns, forming clusters on a board. These clusters ranged from user habits, security concerns, to their understanding and perception of cryptocurrency.
Identifying Themes: Once the clusters were formed, I started to identify overarching themes that captured the essence of each cluster. Some of the key themes that emerged included 'Simplicity of Use', 'Security Concerns', 'Adoption rate', and 'Entry Barrier.
These themes were then translated into actionable insights that guided the design process.
Major Insights
1. Simplicity and convenience is very important to users.
2. Financial conservation is popular with most people, especially when there’s unfamiliarity outside of their comfort zones (including uncertainty on currency valuation).
3. There is discomfort with the concept of finance and technology because of a lack of education. There’s even more discomfort adopting new technology due to security concerns.
4. There is a high barrier of entry into the cryptocurrency due to the point above with little to no incentive to promote adoption rate.
Persona Development:
Based on my research, I developed user personas, representing the typical users of Bitchain. These personas encapsulated common user needs, goals, and pain points, and served as a guiding beacon throughout the design process.
Ideation and Wireframing:
Paper Sketch
Prototyping
Once the wireframes were developed, I created interactive prototypes. These prototypes provided a closer representation of the final product and allowed me to conduct more realistic usability tests.
Onboarding Screens
The insights gathered during the research phase emphasized the significance of immediate comprehension of the app's functionality for users upon their initial launch. This understanding was pivotal in the design of the onboarding process.

I aimed to create an intuitive onboarding experience that efficiently introduced the app's key features to the user. Rather than assuming that users would explore and discover the app’s offerings on their own, I decided to adopt a proactive approach: guiding them through a brief, informative tour of the app's core functionalities. This allowed users to grasp the essence of the app swiftly and begin their journey with confidence.
Login/Sign Up Screens
For the login and sign-up screens, simplicity and ease-of-use were the guiding principles. The design aimed to streamline the process, reducing any friction that might deter users from completing their account setup.

The implementation of social media login options was a strategic decision aimed at incentivizing users to quickly create an account or log in. By leveraging existing social media accounts, users could bypass the often tedious process of filling out registration forms, enabling them to dive into the app's functionality with minimal delay.
App Home Screen
The design of the app home screen was intended to serve primarily as a wallet portfolio, presenting users with two key pieces of information: their combined balance across various wallets and a summary of their recent transactions.

This design decision was heavily influenced by a desire to avoid overwhelming users with excessive information. Drawing on principles from Human-Computer Interaction and Hick’s Law, the objective was to reduce cognitive load and decision-making time, thus promoting an efficient and delightful user experience.
Other screens

Transaction Screen:
The transaction screen was designed to be straightforward and efficient. It displays the history of past transactions in a clear, chronological order, with details like transaction type (sent or received), the involved cryptocurrency, the amount, and the transaction date. A search function was also included for users to easily track specific transactions.

Cryptocurrency Detail Screen:
Each cryptocurrency listed in the wallet has its dedicated detail page. This screen provides in-depth information about the selected cryptocurrency, including its current price, historical price chart, and recent news. Users can also execute buying or selling transactions from this page.

Profile Screen:
The profile screen gives users quick access to personal settings and account information. From here, users can update their personal details, view their transaction history, and manage security settings.
Conclusion:
The Bitchain project served as a comprehensive exercise in applying design thinking to address a complex problem: simplifying the process of managing cryptocurrencies.
Bitchain - Cryptocurrency app
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Bitchain - Cryptocurrency app

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