Capital Hospital Group - Digital Brochure Design
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    The Capital Hospital Group required an electronic digital brochure to be sent out to stakeholders, informing them of the proposed plans for the c… Read More
    The Capital Hospital Group required an electronic digital brochure to be sent out to stakeholders, informing them of the proposed plans for the construction of various new hospital projects. The brief asked specifically for very clinical visuals and colour palette. Luckily, I did not interpret this to mean sterile! As such a very minimalist background of “hospital” white was set against images that depicted the Group’s ethos towards individual private health care. The user experience for the delivery medium was considered, and a landscape layout was adopted to maximise the white space available for content. Overall, the visuals and layout achieve a health balance (pun intended), of creating a streamlined view of content and images, creating an easily readable digital document. Read Less
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THE CAPITAL HOSPITAL GROUP BAGS A BROCHURE 
The Capital Hospital Group required an electronic digital brochure to be sent out to stakeholders, informing them of the proposed plans for the construction of various new hospital projects.The brief asked specifically for very clinical visuals and colour palette. Luckily, I didn't interpret this to mean sterile! As such a very minimalist background of “hospital” white was set against images that depicted the Group’s ethos towards individual private health care. The user experience for the delivery medium was considered and a landscape layout was adopted to maximise the white space available for content. Overall, the visuals and layout achieve a healthy balance (pun intended), of creating a streamlined view for content and images, creating an easily readable digital document.

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Thank you for taking the time to view this project.
 Hitesh Jinabhai