About the project
True Spirit is a student project I’ve worked on during the General Assembly
User Experience Design Immersive program, Winter 2013. I was challenged
to create an online shopping experience through a series of wireframes
for a persona that was provided by the General Assembly instructional
team. I was given the constraint of web as the primary delivery channel.
Card sorting
Competitive analysis
A day in the life of the user
Sketching wireframes and flows
Site map
Design iterations
Wireframes