Tempo.co - Indonesian News Portal
#WajahBaruTempo means 'the new face of Tempo' - is one way to reposition the brand towards the new audience (Gen Z & Millennials) - without compromising its core value; its Independent, Professionalism, & the Red Color that has been sticking with Tempo for decades.
"There is no future, without the past"
"TEMPO" in Bahasa Indonesia means time.
The logotype design capture the meaning of the word itself by having the 'breaks' within each character - is implementation from the classic & modern look of watch indices - is two things that represent modernization in heritage.
Bhinneka Tunggal Ika - is the official national motto of Indonesia
Indicates the freedom of speech, belief, and to express oneself through journalism.
