In 2012 and 2013 Rosetta attended the IBM Smarter Commerce event. The Marketing team created hand out information promoting the strong Rosetta + IBM partnership. We created a landing page on Rosetta.com in order to push live event and post event content to users. We also designed a giveaway item each year. In 2012 the giveaway item was a Rosetta branded Lego airplane falling in line with the Rosetta Smarter Commerce theme of flight and First Matters. In 2013, the giveaway item was a Rosetta branded Star Wars light saber because the Rosetta Smarter Commerce theme encompassed "working with the right agency should feel like having the force on your side".