CONCEPT BRIEF
The demonstrated logo was created by bringing in elements of contemporary and modern design. When discussing with the client it was made a very strong point that this rebranding of the GNA logo was to liven up the company name and bring a more up to date design. This was accomplished by bringing in more rounded shapes to give the logo a more welcoming feel. The idea of splitting the letter "G" into 3 separate shapes was to symbolize the companies emphasis on how diverse they are in the services they offer as an architecture firm. This as well replicates elements of architecture design such as floor plans. Lastly the block in the background is used to symbolize the stability and security the brand GNA architecture holds with its 10 years of being in business.
