By using the basic property of water “the shape of water will always follow its container”. This social campaign is desired for a revolutionary outcome. The artworkis insipired by what people normally knew as normal textbook facts into a deep philosophical thought, in which ‘water’ is represented as ‘teenager’ and ‘container’ as ‘society’. The main objective is to increase awareness in the lifestyle of teenager nowadays which often deviates from the positive aspect of live and tend to follow negative cultures from their surroundings. Therefore, a set of campaign materials that consist of 3 minutes videography as the main campaign tools supported by a toolkit: paper bag, packaging, interactive poster, and handy booklet were created. All campaign materials were created on black and white tone to maintain the elegance, simplicity, and organic feeling of it. A sample of a teenage boy and girl were also chosen to become the main subject in this videography campaign, the profiles of the teenager is kept unknown.
