White Matter - Milk Packaging & Branding


WHITE MATTER – AWARD WINNING MILK PACKAGING – FOOD & LIFESTYLE


Logo, brand identity, print & packaging

Award winning milk packaging project exploring physics and using smart materials, based on research stating milk improves memory­—perfect for our modern­­–day physics geek.


The Name - White Matter and its many layers of meaning

I came up with an idea that combined all ideas and research; milk being good for the brain and improving memory, while also fitting the demographic of physics geeks.

Regarding the subject of physics, words like particles or matter are very appropriate. Taking this a step further, dark matter is a physics theory about mysterious matter that does not emit light and is therefore invisible, but exists none the less. Connecting this to milk and using the opposite; as milk is white, white matter seemed appropriate.

Whilst thinking about the research (milk being good for the brain), I thought about the different names the brain is sometimes referred to, one of which being grey matter. However after a little research I discovered a better connection still; there is another region in the brain by the name of white matter and it coincidentally is responsible for memory.

All my research and brainstorming is complied in the process book, which you can buy here.




Stationery options



Packaging Design


Packaging vessel inspired by the balloon experiment explaining space expansion in the universe.

White Matter smart material packaging, instead of expanding, shrinks as the contents reduces creating a more Eco design where there will be less waste.

This technology does not exist yet but it was proposed to work with scientists combining existing technologies of smart rubber; which heals when torn and pH sensitive polymers; which swell and collapse in relation to pH level.

As the packaging reduces mysterious blurred or invisible type, (that could be the answer to a brainteaser) becomes clear just as the drinkers memory, revealing the answer as the milk is consumed.

Also a smart material ball that reacts to the amount of ammonia in the milk changes colour as the milk goes off indicating if it is fit for consumption. This technology is based on research here.


White Matter - Milk Packaging & Branding
14
401
4
Published:

White Matter - Milk Packaging & Branding

Conceptual product and packaging design for a branding project.
14
401
4
Published:

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