BRAND IDENTITY DESIGN
Brand Vision Board
The Brand Vision Board is an early-stage presentation created for the client that conveys the specific, overall brand visual identity and experience to help guide future implementation across brand materials and media.
Brand Imagery
Logo Design
EVOLUTION OF THE BRAND LOGO
As a main identifying feature of the brand, the brand logo was designed to embody its core attributes. Serving as the guiding force for the team, the hockey enforcer has been known to exude raw power — as does the sun. Further applying this theme of raw power, emphasis was placed on the word ‘force’ in ‘enforcers,’ line quality became consistently triangular, and the thunderbird mark — another symbol of power that had previously been considered for the brand logo — was incorporated as an icon within the logo. Speed is also signified with the sun and triangles, associating the brand to the speed of light. Additionally, the logo aims to invoke the hot, sunny weather of Vegas to reinforce its connection to the city.
CONCEPT DEVELOPMENT
CONCEPT ITERATION
Early stage vector production followed self-evaluation to guide continued production by discovering potential strengths, weaknesses, and previously unnoticed errors. Through this, the strongest and most effective concepts can be refined and the weaker concepts quickly rejected.
Logo Animation
To reflect movement of the sun in nature, the idea was to rotate sun rays around the circular base. Next, sun rays morph into ‘Las Vegas’ to speak to the dynamic, action-packed experience that the brand promises, followed by ‘Enforcers’ slamming into the sun and leaving behind the word ‘force’ upon impact to convey strength.
Brand Mark
Stationery Design
BUSINESS CARD DESIGN
ENVELOPE DESIGN
LETTERHEAD DESIGN
Social Media Package
Jersey Design
Swag
T-SHIRT DESIGN
VINYL STICKER
WATER BOTTLE
Brand Playbook
