Pilar Avetta's profile

EMPLEOTECNIA / Visual Identity

Pilar Avetta
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Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity


Branding and Visual Identity /
EMPLEOTECNIA

Design and creative director:Ā Pilar Josefina Avetta
Services: Brand development, Graphic Design, Editorial Design, Digital Design


THE CLIENT

Empleotecnia is a company founded in 2019 by young interdisciplinary professionals, dedicated to managing talentsĀ for national and multinational companies, implementing formation, selection and recruitment programs. In addition, a network of talents made up of students and young professionals interested in complementing their skills is developed and managed. Through training courses,Ā events and various programs, talents acquire new skills and knowledge in the use of tools for the workplace.

THE OBJECTIVE

Design a new Brand and Identity System that manages to unify and categorize the different activities carried out in Empleotecnia.

DESIGN SOLUTION

To representĀ EmpleotecniaĀ“s categories (courses, postgraduate courses, job searches, and events), I designed a different iconography built from geometric figures on the same square-based grid, inspired by the brand's logo, which is made up of four squares.
The flexibility of the icons allowed me to create patterns and textures that I included in the different graphic compositions.Ā 

For each iconography I designated a different color palette to differentiate them from each other. It presents vibrantĀ colors since the public to which the brand is directed are young people, mostly university students. However, companies and institutions also have a large participation, which is why formality and sophistication were taken into account when using black as the main base color.
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Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity
Advertising brand diseƱo Events identidad marca Social media post Socialmedia system design visual identity


CONTRIBUTORS IMAGES
ALL MATERIALS BELONG TO THEIR RESPECTIVES OWNERS AND ARE USED FOR NON-COMMERCIAL PURPOSES ONLY.

EmpleotecniaĀ / Branding and Visual IdentityĀ 2021
Designed by:Ā Pilar Josefina Avetta

EMPLEOTECNIA / Visual Identity
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Pilar Avetta's profile
Argentina

EMPLEOTECNIA / Visual Identity

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