Considering the easy pronunciation and reading of the name SPEL, we opted for the study of a simple logo, without adding superfluous and useless elements that would complicate the perception of the logo itself.A modern, fluid, personal character; conceptualized and purpose-built starting from 4 square modules and their sub-multiples, this is what the entire design of the brand is based on. Despite the interruption that would seem to make the logo incomplete, the font is smooth and easy to interpret. This "interruption" represents the graphic synthesis of the break with the previous experience and work activity, from which SPEL was born.The letter "S", taken separately, becomes a highly distinctive symbolic element, thanks to the separate line that completes the "S" at the top and which, thanks to the alternation of color, becomes the memorability focus of the logo.
