A symbol recognizable by everyone is the fulcrum around which the brand literally and not only revolves. Copyright © represents the protection of ideas. The MO.CA, as an Italian cultural center, is a container within which the ideas of young entrepreneurs, the activity of creatives, the dialogue between institutions and beyond are and will be protected, cultivated and supported. Literally, the © is the pivot around which the elements that make up the logo rotate.The decomposability, a strong characteristic of the new rebranding, makes it fluid, bringing it the right brand for its "container" in the simplest way, without losing its meaning.
