Credits: Independent Studio & konigshausen.com | Creative Director: Amal Al Marri
"Salt camp is a collection of our favorite moments."
SALT has always been about the bringing people together. With winter around the corner, we wanted to create an escape, a unique experience that reminded us of warm memories of camp.
To celebrate the season, we mounted a huge and brightly colored pop up and brought the camping experience in the heart of the cities of Dubai and Riyadh with an iconic pink and orange campsite and a whole new menu inspired by our favorite memories of camp. The colors were used as a coding system between SALT in orange for the traditional camper and SUGAR in pink for the luxurious glamper*.
We divided the space into different zones creating different experiences centered on the theme of camping such as the triangular entrance that represents the iconic shape of the tent, a map of the site and its offerings, a curated museum-like ordering system, food packaging material and presentation(cans, marshmallow, aluminium...), host & staff uniforms(scouts), a stargazing room, a campfire pit, tents.... We also created a Camp Shop, where guests can take home souvenirs or get items they would need on their next camping trip.
Day and night, the campsite is filled with entertainment and activities that left our guests with warm smiles.
Campaign Creation, Research, Strategy, Marketing, Brand Identity, Space Branding, Packaging
Date: 2021
