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Kickstarter Microsite Design - Écriture Knives

       Story
       Because you're awesome, the CHEF APRON
       is UNLOCKED! 
              Thank you so much for all your support! We're all the way up at $300k! You know what comes
              next, don't you? That's right! The Chef apron is FINALLY available for you to add in our post-
              campaign survey.
       You've Unlocked: SERENITY BLUE 🎉
              Thanks for helping us reach our 150K stretch goal! This is a milestone to especially get excited
              about, because now you've unlocked a Serenity Blue handle color for your Écriture knives!
You can choose the knives handle colour by filling our survey after the campaign ends
              Everyone’s hands, grip, and level of control and comfort are different - so why do we all
              use the same knives?!
            
              It’s finally time to update the boring traditional chef’s knife! 
             Écriture Perfect Knives are designed to adapt to every grip and every level of expertise. 

              We’ve worked with some of the world’s best chefs to engineer the “perfect” knife. Through our
              research and development, we’ve designed easy-to-use adjustable-balance knives to tell your
              story through food.
Hear more from Akrame's Chef Robin Faye's review on the Écriture Perfect Knife below
              With a simple slide control, you can change the center of gravity on these weighted, ergonomic
              knives giving you the highest level of control, precision, and accuracy while chopping, dicing,
              slicing, cutting, and even disjointing!
              Created from industry-leading AUS-10 Japanese steel with sub-zero treatment honed to an                                  astounding 15-degree angle, these knives cut through all kitchen scenarios like butter and will                              revolutionize the way you will prepare your meals.
              Most chef’s knives are honed to about 20 degrees. Écriture Perfect Knives use high-carbon
              and finish each blade by hand to a SUPER sharp 15 degrees to handle anything and
              everything in your kitchen. 
              Achieve perfect balance with our patented SwingTech® technology to instantly change the
              center of gravity to adapt to anything. Perfect for all uses with unprecedented control and                                      accuracy. Easily adjust the balance back for more power and forward for precision cuts.
              Your hands are unique. Écriture knife handles are inspired by badminton handles to give you
              total control. The thinner base is comfortable to hold and the wide top gives you ultimate
              precision. All of our ergonomic handles are made with soft-touch antibacterial materials to
              keep you safe and healthy.
              A knife for everything!  With professional-grade Écriture Perfect knives, you will no longer need
              to waste time and money buying different knives for every need. You get every tool for any
              possibility in the kitchen.
              Personalize your Écriture knives to fit your home and personality. You can have any name or                                phrase engraved into the steel blades (up to 35 characters) to customize the knives for
              yourself or to give as a personal, thoughtful gift to loved ones.
              Écriture uses robotics and technology to ensure dramatically sharp blades to cut, slice, and
              chop through any food with ease and precision. Sharper than most knives on the market, you
              use less effort to get the best results
              Ecriture Perfect Knives are meant to last. To prove this, we provide a lifetime warranty on all of
              our knives. If anything ever goes wrong, we’ll take care of it - guaranteed!

              Our lifetime warranty means you’ll always have the perfect knives to tell your story.
              We have reinvented the magnetic knife block with a convertible magnetic knife block that is 
              aesthetically pleasing and fits into any size and style of kitchen.
              You can mount the magnetized knife holder onto the wall with the provided hardware to hang
              your knives vertically and save counter space (and keep them away from little hands!) OR use
              the freestanding eco-friendly Richlite base to store your knives horizontally. Either way, you will
              have a beautiful germ-free knife storage solution.
              One side of this cutting board is chopping, slicing, and dicing with a convenient groove to catch
              runoff and juices. The other side is a simple and elegant serving platter.
             The cutting board is made of an environmentally-friendly material called Richlite that is using
             high pressure and heat, hundreds of food-safe resin-soaked sheets are pressed together
             and fused into a solid material to look like wood. It’s extremely durable and lightweight,
             , and dishwasher-safe. This cutting board is designed to keep your knives from
             going dull and the Richlite material is naturally antibacterial to keep you safe and healthy.
             For any of the add-ons listed below, simply increase your pledge amount by the dollar amount
             listed below and select the add-ons in the survey after the Kickstarter campaign has ended. You
             can get as many add-ons as you want!
**For the laser engraving customization add-on, YOU MUST list what you want engraved on the
blade of the knife or knives you purchased in the notes area of your pledge. Up to 35 characters
(including spaces).**
                 Unlock these exciting options when the project reach the target funding below!
You can choose to outfit your knives with this colorway by filling our survey after the campaign ends
The Chef apron is available for you to add in our post-campaign survey
              We will send a survey to the email associated with your Kickstarter account on August 17th
              using the the CrowdOx pledge manager system. You will be able to choose your add-on orders
              and provide your shipping information at that time. If you change addresses before we ship your                            rewards, you will be able to access your survey at this link anytime after August 17th:   
             Founders Pierre and Stephan, along with a team of engineers and designers, spent 18 months
             designing and creating prototypes of knives, looking at shape, feel, comfort, grip, ease of use,
             and more. With every iteration and every test, they came closer to perfection.

             Throughout the design process, we worked with and interviewed top chefs from around
             the globe to find out:

              - How they use their knives
              - What knives are most important to them and why
              - What is missing from knives currently on the market
              - What knives they use most and why
              - What they need from a “perfect” knife​​​​​​​
              Ecriture came at this design process from an engineering standpoint, looking to create a
              comfortable, ergonomic grip and a blade sharper than other knives but still easy to adjust and
              use. We even engineered and patented Swingtech technology for the balance adjustment,
              giving you unprecedented control and versatility with every single knife.

              The result is a knife with perfect combination between contemporary and practicality that are
              designed for YOU.
              We have spent the last 18 months perfecting the design of the Ecriture Perfect Knives and are
              now ready to begin the production and manufacturing process. We have already begun the
              tooling for custom pieces and tooling will be complete by the end of July 2020, as soon as we
              reach our funding goal and the Kickstarter campaign ends.

              For the next 30 days, production in small test batches will begin, overseen by Stephan at every
              step. In September 2020, we plan for the first runs of mass production to start. Assembly and
              packaging will happen in October, and shipping begins in November. We have worked with our                              manufacturers and factories to ensure all of the Kickstarter orders will be delivered before
              Christmas 2020.

              The production process follows these steps:

               1. Creation of molds and tooling.
               2. Manufacturing and producing individual pieces.
               3. Assembly in the warehouse.
               4. Design and creation of packaging.
               5. The product is packaged and shipped via international courier services.
              "I co-founded Ecriture because I love the connection between food and family. Cooking a meal
              tells a story and food brings people together. I wanted to create the perfect knives with luxury                                engineering and design to bring more people together and allow every home cook and chef to
              tell their stories with total control and precision, all with a gorgeous and premium knife made for 
              anything."

              — Pierre

               "I love working with Pierre because our skills are perfectly complementary. He focuses on the
               design and I love working with our manufacturers and clients. Creating these knives to tell any
               story has been extremely satisfying and seeing how they are made and working with the
               manufacturers to get them to be exactly perfect is a process I truly enjoy.”

             — Stephan
              When Pierre Regnault founded Écriture Kitchen, he laid the company’s foundations in the act of                          writing - that’s what the French word Écriture means.

              For centuries, stories and meals are how we’ve connected with other people. Food always tells
              a story, as does how it is lovingly crafted for the people we care about.

              Our knives allow you to write a new story every day in your kitchen. That’s why we innovate the
              way we did with SwingTech® - Anybody could write any story through their food with a knife that
              feels just right in their hands every time.

              Tell YOUR story of a simple Sunday family meal, a quick snack, or a feast with friends using the
              Écriture perfect knife set to create the perfect meal.
              You can make a difference. Help us spread the word #EcriturePerfectKnife to your friends!
              Your support and input will ultimately make Écriture Perfect Knife even more perfect!
              NEW TO KICKSTARTER?

              First time backing a Kickstarter project? We figured you could use some help! Send us a direct
              message and our customer service team will respond to you as soon as possible
              m.me/ecriture.kitchen

              - What is Kickstarter?
              Kickstarter is a crowdfunding site, most often used as a launchpad for companies and inventors
              to raise funds for the initial production of their invention. This not only funds production but
              proves market viability for the product. Backers (that's you!) support the new product and the
              company by pre-ordering the product at a discounted price. The funds from Kickstarter
              campaigns are invested directly into the creation, production, assembly, and shipping of the
              product.
              What does it mean to back a project (pledge)?
              When you back a project, you are pre-ordering the product. That means you'll get the product
              as soon as it's produced. Besides getting the product itself, you're also joining a community.
              You get to follow along with the production process, take part in important surveys, and give the                            company valuable feedback - often, your feedback results in changes and adjustments to the
              actual product.
              - How do I pledge?
              In order to pledge, click that green button that says “Back this project” or select a specific
              pledge/reward to back. You'll select your shipping country and choose your desired pledge level
              and reward, and set up your payment.
              - How do I collect my rewards?
              We will send a survey to the email associated with your Kickstarter account on August 17th
              using the the CrowdOx pledge manager system. You will be able to choose your add-on orders
              and provide your shipping information at that time. If you change addresses before we ship your                            rewards, you will be able to access your survey at this link anytime after August 17th
              << change my address? >> 
              - When do I make color choices/engraving choices and input my specific mailing address?
              After the Kickstarter campaign ENDS on 7th August 2020, you will receive a survey by EMAIL
              where you will input your physical mailing address and make additional choices. This survey goes
              out to all backers after the campaign is complete.
              - When is my money collected?
              Your money will not be collected until after the Kickstarter campaign ENDS on 7th August 2020.
              If the project is canceled for any reason, you won't be charged.
              - What payment methods can I use?
              You can use any debit or credit card, such as Visa, Mastercard, or American Express, Discover,
              or JCB cards. Kickstarter does not accept payments with PayPal.
              - When will I get my pre-order?
              The Ecriture Perfect Knivesare set to ship out to you in November/December 2020. Depending
              on your location, you'll get them sometime in December before Christmas. Please note that this
              is an estimate, as you're pre-ordering the product and production delays could arise.

              If you have additional questions, see this helpful FAQ for backers from Kickstarter.

              QUALITY
              - Why AUS-10 steel?
                We want the best of the best. Japanese AUS-10 steel is industry-leading for its hardness and
                durability while still being pliable and elastic enough for comfortable use and control. Our
                stainless steel Japanese AUS10 knives have HRC rating of 58-60, meaning it would always be
                ready to help you serve  the best food for your loved ones anytime!
              - What is the steel’s Rockwell hardness level?
                Our stainless steel Japanese AUS10 knives have an HRC rating of 58-60 on the Rockwell scale.
              - Is the knife forged or cast?
                The Ecriture Perfect Knives are forged.
              - Why have the moving weight when you can hold the knife with a pinch grip?
                The ability to control the weight and balance simply gives you even more control and then
                additional versatility - you can do more with one knife instead of changing to knives with
                different weights and balances for various tasks.
              - It keeps moving like a pivot but how does the weight not interfere with hand motion?
                We have tested the knives extensively both with professional chefs and home cooks. They
                change their grip depending on use and none have had any issues with the grip and comfort
                when using.

               SHIPPING & WARRANTY

               - What does your warranty cover?
                  The lifetime warranty covers the blade and knives under normal use conditions. PRO TIP: Don’t
                  put your knives in a dishwasher. Not only will it damage your beautiful knife, it also won’t be
                  covered by our warranty.
               - When will my Perfect Knives be delivered?
                 Before Christmas, but when you finally do get them, it will surely feel like an early Christmas!
               - How long does it take to ship to our place?
                 All parcels will be delivered using Express courier service. Parcels will leave from either our US,                           French or Asian warehouse.                                               
               - Is there VAT, duties or fees related to shipping?
                 We cover all VAT and duty fees! You just pay for regular shipping costs. Just select your country
                 after selecting your pledge.

               KNIFE ENGRAVING

               - Do you also offer logo engravings?
                 No, at this time we only offer text engraving.
               - How many characters can I use? Do you offer font customization?
                 Yes! You can choose from 10 different fonts to write your 35 character message
               - What are the fonts that you offer?
                 You could find our font choice through this link < click me > 
               - Can I adjust the size of my engraving text?
                  No, it is a fixed size. You can, however, choose out of 10 fonts.
               - Can I choose different texts for each knife if I bought a Complete / Essential collection?
                 Yes, we want you to have the freedom to say what you want. The engraving is an add-on PER
                 KNIFE, so you’ll be able to choose what each one says and the font for each individually (up to
                 35 characters).
               - How long will the laser engraved etching last?
                 Your engraving is made to last a lifetime. It is laser-engraved and further above the sharp blade,
                 so it should not rub or wear down.
               - Can I preview my engraving before I purchase it?
                 At this time, no. You are able to specify exactly what you want it to say in the survey after the
                 end of the Kickstarter campaign but currently, we do not provide previews. This is something
                 we are looking into and trying to provide as soon as possible.
Kickstarter Microsite Design - Écriture Knives
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Kickstarter Microsite Design - Écriture Knives

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