Al-assami is a sustainable fashion brand, founded by a mom and her two daughters. they craft original and traditional dresses called "Jebba" for women who want to represent their traditions and express their culture via their looks. they want to give the Algerian traditions a modern vibe with their unique pieces.

they give women the freedom to express themselves and show their pride in their true identities. they want to save the Algerian traditions from obsoleteness and revive them by giving them a modern touch.