Concept, Design, Photo Retouching, Production
2013
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In January of 2014 adidas launched its first baseball bat. I was tasked with developing creative to be used to market the bats. The product's barrell is made of aluminum alloy with a beautiful damascus steel pattern. To emphasize the damascus steel pattern, the bats were retouched onto a patterned surface. In addition to developing the concept for this project. With the steering and advice of my SD and CD, I was able to manage the photo shoot, retouch the photos, and create an advertisement using the final art. It was really rewarding to get to see and experience all steps of the process.
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Surf Melendez, CD
Bryce Eidlin, Senior Designer
Holly Johnson, Design
Photography by Sheldon Sabbatini, Splash Worldwide
2013
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In January of 2014 adidas launched its first baseball bat. I was tasked with developing creative to be used to market the bats. The product's barrell is made of aluminum alloy with a beautiful damascus steel pattern. To emphasize the damascus steel pattern, the bats were retouched onto a patterned surface. In addition to developing the concept for this project. With the steering and advice of my SD and CD, I was able to manage the photo shoot, retouch the photos, and create an advertisement using the final art. It was really rewarding to get to see and experience all steps of the process.
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Surf Melendez, CD
Bryce Eidlin, Senior Designer
Holly Johnson, Design
Photography by Sheldon Sabbatini, Splash Worldwide
