ES. Taquisisimo es un restaurante de comida Mexicana en Canada, que combina lo mejor del sabor casero con los mejores platos de este hermoso país. Es una marca muy alegre, carismática, cálida, humana, moderna y divertida. Su nicho está entre personas de 20 a 45 años. También está dividido entre las personas que quieran conocer un poco más sobre la gastronomía y cultura mexicana y los migrantes que quieren sentirse como en casa, en un pedacito de otro país.
Se planteó una identidad visual que pudiera representar esa calidez hogareña, la alegría de este país y su lado más humano, por esto se eligió una paleta de colores con tonos vibrantes, orgánicos e impactantes.
Por el lado de la tipografía, buscaba una que no fuera con trazos perfectos, por ello también le hice algunas modificaciones, ya que quería tomar algo del estilo de los rótulos populares que vemos en las calles de las ciudades, pues es muy representativo y frecuente.
Para el diseño de los recursos gráficos, busque personificar algunas de las cosas más representativas de esta cultura de diferentes temas como: fiestas, plantas, animales, entretenimiento, gastronomía.
ESTE ES UN PASSION PROYECT PARA UNA MARCA FICTICIA.
EN. Taquisisimo is a Mexican food restaurant in Canada, which combines the best of homemade flavors with the best dishes of this beautiful country. It is a very cheerful, charismatic, warm, human, modern and fun brand. His niche is among people from 20 to 45 years old. It is also divided between people who want to know a little more about Mexican gastronomy and culture and migrants who want to feel at home, in a little piece of another country.
A visual identity was proposed that could represent that homely warmth, the joy of this country and its most human side, for this reason a color palette with vibrant, organic and impressive tones was chosen.
On the typography side, I was looking for one that was not with perfect strokes, so I also made some modifications, since I wanted to take something from the style of the popular signs that we see in the streets of the cities, since it is very representative and frequent .
For the design of graphic resources, seek to personify some of the most representative things of this culture of different themes such as: parties, plants, animals, entertainment, gastronomy.
A visual identity was proposed that could represent that homely warmth, the joy of this country and its most human side, for this reason a color palette with vibrant, organic and impressive tones was chosen.
On the typography side, I was looking for one that was not with perfect strokes, so I also made some modifications, since I wanted to take something from the style of the popular signs that we see in the streets of the cities, since it is very representative and frequent .
For the design of graphic resources, seek to personify some of the most representative things of this culture of different themes such as: parties, plants, animals, entertainment, gastronomy.
THIS IS A PASSION PROJECT FOR A FICTITIOUS BRAND.
