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My contribution to the Heartvertising Project by KOKORO Amsterdam to encourage people to follow their heart.
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My contribution to the Heartvertising Project by KOKORO Amsterdam to encourage people to follow their heart.

This poster was a part of a big outdoor exhibition throughout metro stations in Amsterdam. Besides that it was printed and distributed by Boomerang Cards.

The project resulted in a lot of coverage in the media. Read about it here: http://www.amsterdamadblog.com/2014/02/24/heartvertising-the-exhibition/

...or here:
http://www.adformatie.nl/nieuws/volg-je-hart-voordat-het-te-laat

...or in Dutch newspaper, Het Parool, here:
http://www.parool.nl/parool/nl/4/AMSTERDAM/article/detail/3599343/2014/02/18/Kunstenaars-hopen-Amsterdammers-wakker-te-schudden-met-abri-s.dhtml

More info: www.heartvertisingproject.com
 
Let me know what you think!