EApteka is big online pharmaceutical store. The idea of the campaign was based on the fact that everyone’s body is unique and requires its own approach to health. To emphasize this idea we created sets of fantastic designer looking pills. We were really excited to play with different materials and shapes to make recognizable but interesting examples.
CASTING
Casting was a big part of the project, we chose a vast range of ages and types. In order to create o bit more intimate effect we shot them om 135mm long lens.
3D OBJECTS
For pills design we got inspiration from different materials and substanses. We wanted to create them bright and a bit surreal, but yet familiar.
PILLS
Each pill has it own shape, texture mood and sound.
Each pill has it own shape, texture mood and sound.
CREDITS
Client SBER APTEKA | Agency ZEBRA HERO
Director ALEXEY PLATONOV | Creative director FABRICA
Art Director NADYA STEPANOVA | CG EGOR GA | Design KATJA GUSEVA
Producer TANYA OCHINSKAYA
Director ALEXEY PLATONOV | Creative director FABRICA
Art Director NADYA STEPANOVA | CG EGOR GA | Design KATJA GUSEVA
Producer TANYA OCHINSKAYA
