Design
Invisible qualities
Design is one of those element that, when done well, is almost invisible.
A well-designed piece, be it a brochure, a newsletter, a business card, a packaging, or trade show booth, speaks for itself. The person experiencing it may not be aware of its positive design features, but those features speak to your audience just the same. A badly designed piece, on the other hand, screams incompetence and unprofessionalism, traits that are apparent to everyone, whether or not they know what it is they’re reacting to. In both cases, the benefits - or detriments – accrue entirely to the brand.
For that very reason, every piece that is produced, positions the company and the brand as professional, dependable, and trustworthy.