Design
Invisible qualities
Design is one of those element that, when done well, is almost invisible.
A well-designed piece, be it a brochure, a newsletter, a business card, a packaging, or trade show booth, speaks for itself. The person experiencing it may not be aware of its positive design features, but those features speak to your audience just the same. A badly designed piece, on the other hand, screams incompetence and unprofessionalism, traits that are apparent to everyone, whether or not they know what it is they’re reacting to. In both cases, the benefits - or detriments – accrue entirely to the brand.
For that very reason, every piece that is produced, positions the company and the brand as professional, dependable, and trustworthy.
Nest Men Collection. In-store collaterals, bags...
Lorex Technology new line of packaging. The line includes hundreds of packagings variations based on products, products specifications, distribution channels, export...
The Lorex Technology line of products was split into a Consumer and Prosumer lines (B2C and B2B) with very specific constraints to address for both lines.
Samsung international packagings were designed to be translated into many languages for export. Here the turkish versions of the SSC-21 CCTV security package.
Nest Studio Collection. In-Store collaterals, bags, boxes, packagings...
Designing in a vacuum can and will make the life of a designer a living nightmare if not prepared to real-life conditions. Designing a logo or building a brand in a studio is a wonderful experience cherished by designers all over the world... until somebody ask for a 3D rendition, or a car wrap, or trade show "gizmos".
Designing a brand goes beyond a clean logo. The logo will need to serve a purpose and function once brought to life at various corporate retreats, trade shows, annual events...
Not all logos are created equal. Some of them will end up resting comfortably on a business card and a website, while others will be blown up to the size of a building. Beside designing a logo, a good design team will also spend a significant amount of time designing a full complement of environmental graphics that can be used on direct mail pieces, print ads, social media channels and even trade show booths.
Walters Kluwer: Custom publication "The Works" designed specifically with the intent on reaching and educatiing current customers.
Designinga brand requires a lot of discipline at first quickly followed by a lot of flexibility. The newly created brand will not stay locked up in a safe, it will come to life and organically grow as the marketers start implementing it. The brand form needs to evolved as its function evolves across a broad range of channels and mediums.
With the creation of a new brand or a rebrand of an existing entity, the implementation of the new graphic standards must be as thorough as possible both internally and externally.
Designers are brand shepherds and need to adapt their original design any potential use a marketer will require without betraying the original look and fell attached to the newly created brand.
With thousands of people gathering for a national event, logistics become a crucial part of the success of a show. A very thorough and disciplined brand standards is provided and shared with hundreds of vendors in order to preserve the integrity of the brand.
