DTE: Spring 2011 Branding Proposal

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DTE: Energy Music Theater
Summer 2011 Branding Proposal

While working as an intern over at the Palace Creative Group I was asked to come up with a proposal for the DTE: Energy Music Theater 2011 Summer branding. So this is what I cam up with. I decided to go with the tagline of "Feel the Music." I have been to a lot of rock concerts and I felt this is what fit it best. Music is not just something you hear, its something you feel. It invoke emotion, creativity, feelings, mood, power and so much more. So I created the electric blue volume bars behind the tagline against mostly a black background to really push it.