Acid Joe® is an gypsy brewing project of the famous brewer Krzysztof Juszczak known under the pseudonym Joseph in craft beer industry.
The idea for the brand was born from the assumption that it will mainly brew sour beers such as sour, but the process itself will be based on wild yeast. The brand is also a project that assumes a lot of randomness and vision, based on a similar effect as psychoactive substances on humans.
A lot of our inspiration for creating this visual identity comes from industrial art, street art and psychedelic aspects of life.
Role: Art Direction, Naming, Brand identity, Graphic design, Typography
The idea for the brand was born from the assumption that it will mainly brew sour beers such as sour, but the process itself will be based on wild yeast. The brand is also a project that assumes a lot of randomness and vision, based on a similar effect as psychoactive substances on humans.
A lot of our inspiration for creating this visual identity comes from industrial art, street art and psychedelic aspects of life.
Role: Art Direction, Naming, Brand identity, Graphic design, Typography
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