Kristina Nagel's profile

Editorial Design for Whirlpool catalogue

Kristina Nagel
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art direction design editorial design
INFINITAS Catalogue

An editorial design of a product catalogue for the luxurious INFINITAS brand
by the whirlpool seller Spa Natural.
art direction design editorial design
art direction design editorial design
art direction design editorial design
In order to underline the high quality of the products as well as to evoke a sublime feeling in the customer, a thick paper was chosen that is velvety and very pleasant to the touch. In addition, elegant accents were set with lacquered elements that embody luxury.
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
art direction design editorial design
The Spa Natural showroom also played a major role in the visual concept because it is the heart of the company and also an important place for customers. This is where the whirlpools, the customer service and the employees were staged.
art direction design editorial design
art direction design editorial design
Part of the project was also the individual design of icons, which should present the features of the products and make all the advantages directly visible to the customer. Here, attention was paid to soft and rounded lines that have an elegant and calm effect and again reflect the brand's guiding principle.
art direction design editorial design
art direction design editorial design
Thank you!

Art Direction, Concept, Design: Kristina Nagel
Layout: Lisa Nilles
Photography: Laura Möllemann
Editorial Design for Whirlpool catalogue
Published:
Kristina Nagel's profile

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Kristina Nagel's profile
Germany

Editorial Design for Whirlpool catalogue

Published:

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